Barbara Hanson & Associates

With over 16 years experience designing Long Term Care policies and assisting my clients with over 170 claims, I can help you decide if long term care insurance is appropriate for you.

If it is, your needs and concerns will determine your plan design, and we will find all discounts and appropriate options for the best carrier and price.

I can help you in-person or over the internet with no obligation.

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Service Area

Proudly serving Santa Cruz-Monterey Bay, Salinas Valley & South Bay Areas & All of California.

Contact Us

Barbara Hanson
Barbara Hanson & Associates

Secure Drawer 1595
Felton, CA 95018-1595

Phone: (831) 335-4949



If you prefer, indicate your needs in the form below and I will contact you to let you know how I can help.

About Me

What do clients like most about working with you?

My clients tell me I am able to cut through the confusion about this product by honing in on their needs and concerns. They also appreciate the help I give when they need assistance with their claims. My goal is that they are able to stay home or enjoy assisted living with the best care possible. Several clients have recovered from broken bones and illnesses and have gone off claim. Most people don't realize we can take months to recover our lives these days. As one client said," ...our LTC insurance company, including you, could not have been nicer or more efficient. Your program made my wife's last days infinitely more comfortable, and for that I am eternally grateful."

What else can you add to helping people with their Long Term Care needs?

I have access to a range of products to help people who may not be able to be underwritten by one or another company. I also have access to a team of high caliber professionals to help with financial matters, bookkeeping, bill paying and legal and real estate issues.

Past & Present Member Alzheimer's Association, Senior Rountable, NAIFA, NAHU, Santa Cruz & SLV Chambers of Commerce, AALTCI, Center LTC, AAUW, UCSC Women's Club, Senior Resource Network, Interagency LTC Advisory Commission of Santa Cruz County, Certified Senior Advisor Course Graduate.

Accomplishments: Graduated w/ Honors UW-Madison, Certified to teach Special Ed K-12, AALTCI Top 100 LTCi sales awards, Who's Who in America, NAIFA IFAPAC award, Master Emeritus Agent GE/GNW, Partner LTCFP, Certified CA Partnership for Long-Term Care Insurance.

Client Testimonials

Words cannot describe home much I have appreciated Barbara Hanson's help over the past twenty years. She is a great resource for all aspects of long-term care planning... a walking encyclopedia. You will not feel you are being sold a product, but talking to a friend. She will provide accurate information you need and even direct you to other vendors when appropriate. Recently I was in a muddle and she homed like a laser, pointing me in directions I hadn't thought of and promising further research. All this when I cannot even use any product she sells! Everyone I know thinks she's fabulous.

Sue Reynoldson, 2011

A few years ago my husband, Ray, could not be covered by Long Term Health Insurance because of his age and poor health. We waited too long. He is now in a nursing home and the payments per month are so high that it's hard to believe. It's a shame that we weren't educated sooner about the availability of Long Term Health Insurance. Thanks to you, my own application was approved and I can feel more at ease knowing I will have Long Term Care coverage some day if needed, continue to make people aware of the importance of getting the coverage before it's too late. Keep up the good work.

A.P. Morgan Hill, CA

I really want to thank you for all your love, support, and compassion concerning my Mother's ordeal.She's at peace now, but YOU made a difference in your own way in helping with her transition to Heaven. I truly believe that.

Chad C. Capitola, CA

I don't know where I'd be right now without the Long Term Care Insurance, probably with one of my kids - they have no place for me. Barbara has been one of the most helpful people I've ever worked with - if ever anyone needs proof, call me.

Beth K. Seattle, WA