What is Life Resource Planning?
Very few seniors and their families prepare for the challenges of old age. Loss of independence, physical disabilities and dementia can have a profound effect on aging seniors and their families. The final years of life for most elder Americans are usually difficult years and often result in a dissipation of remaining assets, inordinate stress on family members and debilitating physical deterioration experienced by loved ones providing care.
Life Resource Planning is a new concept to help aging seniors and their families cope with the challenges of old age. A life resource plan is a comprehensive approach to preparing for numerous challenges. These might include controlling debt, reducing expenses, finding new sources of income, preserving assets, preparing appropriate legal documents, discovering government support programs, utilizing specialist advisers and providers for caregiving issues, taking advantage of tax strategies from care, finding government programs for care services and a whole raft of other issues.
Use of the CLRP Designation
1. With the exception of the advertising rule below the designation acronym (CLRP), certification statement ("Certified in Life Resource Planning,") can be used on business cards and in business literature or on the websites of designation holders where it is allowed by government rules or allowed through the business or professional organization affiliation of the member.
2. The designation acronym cannot be used in a way that implies this designation endows any additional expertise for the person displaying this information in addition to the expertise that person already possesses.
3. The designation acronym cannot be used in a way that it appears the National Care Planning Council (NCPC) endorses the business or of the person having this recognition.
4. Media promotion – using electronic media, advertising, brochures or other forms of public communication – of the designation acronym, the certification statement, the logo and advertising of membership with the National Care Planning Council (NCPC) must include an explanation as to its meaning; which is the person has received training to present Life Resource Plans for the purpose of helping individuals recognize issues to be encountered through the aging process."
Special Advertising Rule
A member of the National Care Planning Council (NCPC) shall not use any form of media to advertise his or her recognition in the council when the media content or the advertisement includes any form of communication designed to promote, solicit or sell any form of financial product even if the communication does not specifically mention financial products.
"Media" means business cards, brochures, letters, newsletters, mailers, newspapers, magazines, slide show presentations, video presentations, radio, television, emails, websites, Internet social media, billboards or any other like-type of means of communicating a message with the public
"Recognition" means using any form of media to communicate any one or all of the following
1. Membership with the National Care Planning Council (NCPC)
2. Placement of the acronym – CLRP
3. Use of the phrase "Certified in Life Resource Planning" or any combination or extract of these words or the use of other similar words that would indicate an expertise in a planning process for aging seniors
"Financial Product" means insurance products, investment products, financial arrangements or any other type of product that promises a monetary return to an individual who commits his or her funds, his or her income or who signs a loan agreement as part of the arrangement "Advertise" means a written or oral communication designed to promote, solicit or sell a product or service
